- HUDORA collaborates with SpoSpiTo for the Movement Pass – an initiative that promotes physical activity on the way to school.
- The goal of the campaign is for elementary school children to go to school without their parents' taxi 20 times within six weeks.
- As part of a major raffle, 67 HUDORA Up 200 scooters will be given away to participating schools.
HUDORA partners with SpoSpiTo for the Movement Pass – one of the largest school projects in Germany aimed at improving health, safety, and environmental protection on the way to school. In the subsequent raffle, all participating elementary schools have the chance to win HUDORA scooters.
"Encouraging the joy of movement – that's exactly what HUDORA and our products stand for," says Sebastian Presse, Head of Marketing Management. "That's why we're supporting the Movement Pass for the second time this year."
The goal of the campaign: Elementary school children should come to school at least 20 times without their parents' taxi within six weeks – for example, by walking, cycling, or using a scooter – and have their parents sign each journey in their Movement Pass. The reason: Many children don't get enough physical activity. The Movement Pass aims not only to reduce traffic chaos in front of schools, thereby helping to protect the environment, but also to promote physical activity among elementary school children. The campaign is now in its fifth year, with over 100,000 children from various federal states participating.
A special highlight: HUDORA is providing 67 Up 200 scooters, which will be raffled among the participating schools. Additionally, all children who successfully complete the challenge will receive a certificate and can enter a raffle to win attractive prizes.
"We hope to motivate many children to walk or cycle to school – even after the campaign ends. Perhaps some kids will soon be commuting with their very own HUDORA scooter," adds Presse.
